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The 2011 Ford F-series Super Duty goes on sale in April.

 By JAMIE LAREAU, AUTOMOTIVE NEWS

Ford will tout its redesigned 2011 Super Duty pickup as the "most capable, fuel-efficient" heavy-duty truck on the market in a national advertising campaign that launches in April.

The Super Duty, which goes on sale that same month, offers Ford's all-new, 6.7-liter Power Stroke V8 turbocharged diesel engine. It will have 735 lb-ft of torque, 390 hp and "class-leading" fuel economy, Ford said. That's 85 lb-ft and 40 hp more than the 2010 pickup.

Ford also will offer a 6.2-liter V8 gasoline engine with 385 hp and 405 lb-ft--85 hp and 40 lb-ft more than the current 5.4-liter V8 gas engine.

The base price on the 2011 Super Duty will be $28,995, including shipping, said Brian Rathsburg, Super Duty marketing manager. That's a $600 increase over a similarly equipped 2010 Super Duty, he said.

The increase includes improved capability and fuel economy, a new automatic transmission, new seats and new safety equipment. The diesel engine sells for an additional $7,835, Rathsburg said.

Capability and fuel efficiency

Ford says its data show that nearly 97 percent of Super Duty buyers tow. The 2011 version can tow up to 24,400 pounds and has a payload capacity of 6,520 pounds.

"Torque is essentially the force generated by the engine to do work, so the higher the torque level, the more that work can be accomplished in terms of towing capacity," Adam Gryglak, chief diesel engineering manager, said in a statement. "The new Power Stroke diesel enables class-leading towing capability at faster speeds, all with best-in-class fuel economy."

Ford is not releasing fuel economy estimates for either engine, other than to say the 2011 Super Duty will average of 18 percent better fuel economy on the pickups and up to 25 percent better on the chassis cabs compared with the outgoing model.

The EPA does not require fuel economy estimates to be given on the window sticker because heavy-duty pickups are in a different weight class and do not have to conform to passenger-car standards.

Diesel durability

Ford engineers put the equivalent of more than 10.3 million test miles on the new diesel, including extreme road and weather conditions.

General Motors revealed its heavy-duty Chevrolet Silverado at the Chicago auto show this month. It's not releasing horsepower or torque numbers yet but says the re-engineered 2011 pickup will have fifth-wheel towing capability of 20,000 pounds, conventional towing (ball hitch) capability of 16,000 pounds and a payload capacity of 6,335 pounds.

Chevrolet did say its Duramax turbocharged, 6.6-liter diesel V8 has been re-engineered for the 2011 model year. The Chevy diesel will provide more power and torque and about an 11 percent increase in fuel economy over the previous generation.

The heavy-duty Silverado starts production this summer. GM has not released a price for it.

                                                                                                                           

Banner Year for 2010 Ford Fusion Hybrid
2009 has been a banner year for the 2010 Ford Fusion Hybrid. In addition to being named one of AUTOMOBILE Magazine's 2010 All-Stars, America's most fuel-efficient midsize sedan was honored as one of CAR and DRIVER magazine's "10Best" cars for 2010, and the entire Fusion lineup captured the prestigious MOTOR TREND Car of the Year award. The Fusion Hybrid also is a finalist for North American Car of the Year.

Despite the slump in overall industry sales, Fusion sales are at an all-time high for 2009, with the Fusion Hybrid accounting for almost 20 percent of total Fusion retail sales. And more than 60 percent of Fusion sales have been to customers coming from import brands - mostly Toyota and Honda.

Additional awards and accolades for the 2010 Ford Fusion Hybrid include:

  • "Top Safety Pick" rating from the Insurance Institute for Highway Safety
  • 2009 Ward's Interior of the Year Special Achievement Award for Best Graphic Display for SmartGauge? with EcoGuide digital instrument cluster
  • Great Car for the Long-haul Salesman by Kelley Blue Book kbb.com
  • Named one of America's Top 40 New Cars by MOTOR TREND magazine
  • Rated the No. 1 Hybrid Family Sedan by CAR and DRIVER in a recent comparison test by the magazine
  • Named 2009 Editors Choice for Fuel Sipper by CAR and DRIVER
  • Named Best Hybrid for the Money in the Midsize Car segment by cars.com
  • Named one of 2009 Top 10 Green Cars by Kelley Blue Book kbb.com
  • Earned The Detroit News Readers' Choice Award for "Best Value"
                                                                                                                               

Ford Fiesta Movement Agents, Fans Meet Up; Set Record for Biggest Tweetup

LOS ANGELES -- Biggest. Tweetup. Ever. When Ford Motor Company hosted its Fiesta Movement Awards Celebration at the Palladium in West Hollywood Tuesday night it also set a Guinness World Record for the most attendees at a tweetup. A tweetup is any gathering of two or more people who know each other through Twitter, and this unprecedented event brought together 1,149 Fiesta Movement agents and Twitter friends.

"Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways," said Connie Fontaine, Ford brand content and alliances manager. "Never before has a group of car owners created such a sustained buzz for a new car. We're thrilled to celebrate their collective accomplishment."

In addition to the tweetup milestone, the event's attendees also honored their favorite Fiesta agent, Courtney Force.

The Fiesta Movement Awards Celebration also provided attendees with a sneak peak of the new Fiesta in advance of its reveal at the L.A. Auto Show. The Fiesta for the North American market shares the European model's kinetic design, platform, performance and driving dynamics. Its body structure underwent minor adaptations to meet unique North American safety standards.

"Over the past six months, our Fiesta agents have shown a lot of love for their cars, which were European spec," said Fontaine. "Judging from their reception for the North American model, that love affair will flourish in the coming year."

Building Buzz
As part of the Fiesta Movement social media initiative, 100 young trendsetters are test driving and living with a European-spec Ford Fiesta for six months, traveling as agents on special missions. They then go on to relate their experiences through a variety of social media sites.

Throughout the Fiesta Movement, agents have traveled more than 1.4 million miles and have generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions. The Fiesta Movement and test drive program has resulted in more than 80,000 hand-raisers.

                                                                                                                               

Vogler Motor Company, Inc.
Proudly serving Southern Illinois since 1923
618-457-8135

Vogler Ford Lincoln Mercury Mazda's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.


                                   
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Ford Invests $550 Million to Bring New Focus Model To Market

- $550 million dollars are being invested to produce the Ford Focus that will be available globally next year and a battery-electric powered version, the company's first, by 2011.

- The plant that formerly produced Ford Expedition and Lincoln Navigator SUV is retooling to build smaller, more fuel-efficient vehicles.

- This move will support about 3,200 jobs at a time.


                               

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With the economic environment as it is and the rising costs of fuel and maintenance, more and more people are keeping their current vehicle.  The thought being that repair costs to keep it on the road will be less than payments on a newer one.  If that is your plan of action, consideration of an Extended Service Plan to help with those repairs could be a wise decision.

 
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It is not necessary that you purchased your car from Vogler Motor Company.  We have several different plans available to suit your needs.  If you car is still under factory warranty, it?s possible that your extended plan could be even less expensive.