
The 2011 Ford
F-series Super Duty goes on sale in April.
Ford will tout
its redesigned 2011 Super Duty pickup as the "most capable, fuel-efficient"
heavy-duty truck on the market in a national advertising campaign that launches
in April.
The Super Duty,
which goes on sale that same month, offers Ford's all-new, 6.7-liter Power
Stroke V8 turbocharged diesel engine. It will have 735 lb-ft of torque, 390 hp
and "class-leading" fuel economy, Ford said. That's 85 lb-ft and 40 hp more
than the 2010 pickup.
Ford also will
offer a 6.2-liter V8 gasoline engine with 385 hp and 405 lb-ft--85 hp and 40
lb-ft more than the current 5.4-liter V8 gas engine.
The base price
on the 2011 Super Duty will be $28,995, including shipping, said Brian
Rathsburg, Super Duty marketing manager. That's a $600 increase over a
similarly equipped 2010 Super Duty, he said.
The increase
includes improved capability and fuel economy, a new automatic transmission,
new seats and new safety equipment. The diesel engine sells for an additional
$7,835, Rathsburg said.
Capability and
fuel efficiency
Ford says its
data show that nearly 97 percent of Super Duty buyers tow. The 2011 version can
tow up to 24,400 pounds and has a payload capacity of 6,520 pounds.
"Torque is
essentially the force generated by the engine to do work, so the higher the
torque level, the more that work can be accomplished in terms of towing
capacity," Adam Gryglak, chief diesel engineering manager, said in a statement.
"The new Power Stroke diesel enables class-leading towing capability at faster
speeds, all with best-in-class fuel economy."
Ford is not
releasing fuel economy estimates for either engine, other than to say the 2011
Super Duty will average of 18 percent better fuel economy on the pickups and up
to 25 percent better on the chassis cabs compared with the outgoing model.
The EPA does
not require fuel economy estimates to be given on the window sticker because
heavy-duty pickups are in a different weight class and do not have to conform
to passenger-car standards.
Diesel durability
Ford engineers
put the equivalent of more than 10.3 million test miles on the new diesel,
including extreme road and weather conditions.
General Motors
revealed its heavy-duty Chevrolet Silverado at the Chicago auto show this
month. It's not releasing horsepower or torque numbers yet but says the
re-engineered 2011 pickup will have fifth-wheel towing capability of 20,000
pounds, conventional towing (ball hitch) capability of 16,000 pounds and a
payload capacity of 6,335 pounds.
Chevrolet did
say its Duramax turbocharged, 6.6-liter diesel V8 has been re-engineered for
the 2011 model year. The Chevy diesel will provide more power and torque and
about an 11 percent increase in fuel economy over the previous generation.
The heavy-duty
Silverado starts production this summer. GM has not released a price for it.
Banner Year for 2010 Ford Fusion Hybrid
2009 has been a
banner year for the 2010 Ford Fusion Hybrid. In addition to being named one of
AUTOMOBILE Magazine's 2010 All-Stars, America's most fuel-efficient midsize
sedan was honored as one of CAR and DRIVER magazine's "10Best" cars for 2010,
and the entire Fusion lineup captured the prestigious MOTOR TREND Car of the
Year award. The Fusion Hybrid also is a finalist for North American Car of the
Year.
Despite the slump in overall industry sales, Fusion sales are at an all-time high for 2009, with the Fusion Hybrid accounting for almost 20 percent of total Fusion retail sales. And more than 60 percent of Fusion sales have been to customers coming from import brands - mostly Toyota and Honda.
Additional awards and accolades for the 2010 Ford Fusion Hybrid include:
"Time and again, our Fiesta Movement agents have shown how social media, adventurous spirit and unbridled enthusiasm can bring people together in new, exciting ways," said Connie Fontaine, Ford brand content and alliances manager. "Never before has a group of car owners created such a sustained buzz for a new car. We're thrilled to celebrate their collective accomplishment."
In addition to the tweetup milestone, the event's attendees also honored their favorite Fiesta agent, Courtney Force.
The Fiesta Movement Awards Celebration also provided attendees with a sneak peak of the new Fiesta in advance of its reveal at the L.A. Auto Show. The Fiesta for the North American market shares the European model's kinetic design, platform, performance and driving dynamics. Its body structure underwent minor adaptations to meet unique North American safety standards.
"Over the past six months, our Fiesta agents have shown a lot of love for their cars, which were European spec," said Fontaine. "Judging from their reception for the North American model, that love affair will flourish in the coming year."
Building Buzz
As part of the Fiesta Movement social media
initiative, 100 young trendsetters are test driving and living with a
European-spec Ford Fiesta for six months, traveling as agents on special
missions. They then go on to relate their experiences through a variety of
social media sites.
Throughout the Fiesta Movement, agents have traveled more than 1.4 million miles and have generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions. The Fiesta Movement and test drive program has resulted in more than 80,000 hand-raisers.

Ford Invests $550 Million to Bring New Focus Model To Market
- $550 million dollars are being invested to produce the
Ford Focus that will be available globally next year and a battery-electric
powered version, the company's first, by 2011.
- The plant that formerly produced Ford Expedition and
Lincoln Navigator SUV is retooling to build smaller, more fuel-efficient
vehicles.
- This move will support about 3,200 jobs at a time.
Enjoy Peace of Mind with an
Extended
Service
Plan
With the economic environment as it is and the rising costs of fuel and maintenance, more and more people are keeping their current vehicle. The thought being that repair costs to keep it on the road will be less than payments on a newer one. If that is your plan of action, consideration of an Extended Service Plan to help with those repairs could be a wise decision.
Call us at 888-856-4774, or email us to provide details of
your current vehicle such as the year, make, model, current odometer reading, and
approximate mileage driven per year. We?ll
be happy to set up an inspection of your vehicle and give you pricing on an
extended service plan that will help you offset the expense of costly repairs.
It is not necessary that you purchased your car from Vogler
Motor Company. We have several different
plans available to suit your needs. If
you car is still under factory warranty, it?s possible that your extended plan
could be even less expensive.
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